Jäger and Friends Dog Park
Website Redesign and WordPress Integration
Jäger and Friends Dog Park is a non-profit dog park located in Somerset, PA. The park was started by Jim Atchison and named for his dog Jäger, who is featured in their logo. The park is maintained via donations and aims to provide a safe, enjoyable area for local dogs and their owners to enjoy playing outside.
Our Goals for Jäger and Friends
With the Jäger and Friends redesign, we had a few important goals in mind:
- Create a modern design for the website that correlated with the parks already established logo and brand.
- Make donation opportunities more noticeable on the website so visitors can contribute to the expansion and development of the park.
- Make it so the administrators could easily update the site when new fundraising and community events were scheduled to happen in and around the park.
Designing for a Good Cause
We were inspired to help Jäger and Friends after a visit to the dog park with our own dog. We loved the community effort and benefits this park provided to members of Somerset, PA. When we realized they needed some web help, we knew this would be a perfect project for Thought Space.
The old website needed some TLC to look more modern and inviting to visitors. We used their already established logo as a starting point for developing an attractive, modern website that’s easy and fun to use. The administrative side of the site also got an update so that the members of the park’s board could easily manage the content and keep visitors up to date.
Thought Space Designs donated this updated, redesigned website to the park in order to make managing their online presence easier. The website was moved to WordPress, giving the owners a modern, easy to use backend to keep the site updated. It features custom graphics and an event calendar plugin that allows the owners to post upcoming events to the public right on the site. Our other goal of the new website design was to drive donations to the park so that they could continue to expand and improve on the property. Strategically placed call-to-action buttons were used to promote and boost donations to the park, making it simple for visitors to support the cause.
The Benefits of a Modern Website
Bringing the Jäger and Friends website up to date has prepared the park to grow and expand for years to come. From the boosted visibility of donation options, to the easily updatable interface, this site has been a huge benefit to the park and their cause.
When we launched the redesigned site in March of 2015, traffic and engagement with the site began to increase dramatically. Traffic since has leveled out at higher numbers than they had on the old site, and it typically spikes during warmer weather months and special events.