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Design Inspiration

One of the most powerful ways to brand a business is to link the name to an image. This image will act as a sort of short-hand signature for your business. Once enough people see the image connected with the name, they’ll be able to recognize your company by the image alone. This is successful for a lot of companies who are well known, such as McDonald’s or Walmart. Walmart, for example, recently introduced their little star icon with their new brand identity a few years ago. This little star doesn’t look like anything special, but people will know what it is when they see it. The power of logo imagery is extremely effective in creating a comprehensive brand identity that people will recognize and remember.
In this post I’ve collected some of my favorite logo designs that include imagery and icons. Many of these came from Logo Pond, so they are most likely prototypes and samples of concept work. The business names act as captions to the pictures in this case, allowing viewers to connect and get an idea of what the company is all about. I feel that the imagery used in these not only creates a stunning logo, but also helps viewers say “Oh, I get it!”.
Click on the images or titles to view to original source.

Teletag

Teletag

Peacock Socks

Peacock Socks Logo

10 Yard Lime

10 Yard Lime Logo

Pepperclip

Pepperclip Logo

Orange Media

Orange Media Logo

Travel Planet

Travel Planet

Bebe Blog

Bebe Blog Logo

Rainbow Photo

Rainbow Photo Logo

Sunset Mountain

Sunset Mountain Logo

Hummingbird Scrapbooking

Hummingbird Scrapbooking Logo

JoySteek

JoySteek Logo

CreaSoul

CreaSoul Logo

Ossebo

Ossebo Logo

Mery Poppins

Mery Poppins Logo

Green Mason

Green Mason

Oktolab

Oktolab

Just For Jeeps

Just For Jeeps Logo

Nature

Nature

Conferencia de Rectores

Conferencia de Rectores Logo

Galaxic

Galaxic

Maler House

Maler House

Captain Wrench

Captain Wrench Logo

Cetan

Cetan

Honeyland

Honeyland Logo

Political Literacy

Political Literacy Logo

Sweet Tooth Bakery

Sweet Tooth Bakery

Canoo Canada

Canoo Canada Logo

Mobile Dojo

Mobile Dojo

Star Dogs

Star Dogs

Organ Donation

Organ Donation

Food Fight Radio

Food Fight Radio

The Truth Beauty Company

The Truth Beauty Company

Master Pizza

Master Pizza


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