The Importance of Rebranding: Instagram Reminds Us That Change Is Good
If you’re one of the over 400 million Instagram users, you probably noticed that your app icon changed this week. Instagram gave their entire app and brand a facelift in the name of rebranding and the internet is restless about it. Some users are upset that their app icon isn’t the adorable Polaroid inspired camera they’ve […]
This is What Your Users Want to See on Your Website
Did you know that there are over 1 billion websites on the internet right now? With the current trends and technological advancements for viewing content online, that number doesn’t appear to be going down anytime soon. All of these websites have a similar goal: to share information with a large group of people. Everything from social media […]
What’s a Website Mockup?
When we begin the process of designing (or re-designing) your website, the first step is to create a set of website mockups to lay out the look and feel of your site. These mockups are simply images we create that show what the website will look like without needing to dive straight into coding. These […]
What Logo Files Do I Need to Get From My Designer?
Getting a custom logo designed for your business is a great step towards building your brand identity. Once the logo is designed, your designer should send you a package of logo files to use in your marketing material. You need to make sure your designer provides you your logo in a variety of formats so that […]
Tips to Creating a Successful Brand Identity
When someone says “brand identity”, people typically think of the main item used to identify a brand: a logo. However, brand identity goes way beyond logo design and your company name. The image and graphic style of your logo needs to be repeated and almost “overused” on everything related to your business. Colors should be […]